AI, Fitness, and the Responsibility That Comes With Influence There was a time when fitness transformations were some of my favorite things to see online. Someone would show where they started, share the work they put in, and show where that work eventually took them. The progress was the point. The struggle was part of... Continue Reading →
Your Name Is Your Brand
The Problem With Sponsorship/Ambassadorship Hopping When does representing a brand stop meaning anything?I've been thinking about this for a while, because I'm seeing it more and more across the fitness industry.Athletes and ambassadors are jumping from company to company, collecting partnerships, promoting multiple competing brands, or continuing to represent one company while simultaneously promoting another.And... Continue Reading →



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